Live in France? Got leaky pipes? The Polish plumber - muscled, square-jawed and downright handsome - won't be there to help.
But with his wrench at the ready, the man who came to symbolize cheap labor in France traveled to Paris last week to prove he is harmless - and to welcome the French to Poland.
It's all part of an advertising campaign that aims to lure tourists to Poland by spoofing French fears about a mythical Polish plumber who would move to France and steal jobs. That symbol loomed large in the defeat of the proposed European Union constitution in France's May 29 referendum, a vote that hobbled the 25-member bloc and left its future uncertain.
The plumber presented by the Polish National Tourism Office at a news conference actually is model Piotr Adamski, a reserved 21-year-old dressed in blue overalls and gripping a wrench.
"We present in flesh and blood Mr. Adamski, our plumber," said Bartlomiej Walas, director of the Polish National Tourism Office in Paris, as cameras clicked.
The Polish campaign started last month when the tourism office ensconced the "plumber" in an ad posted on its Web site.
It shows Adamski smiling seductively in T-shirt and overalls, pipes and wrench in hand, beckoning travelers to Poland.
"I'm staying in Poland. Come," the ad reads.
Within a week, the ad drew thousands of e-mail responses in praise - and apologies by those who felt shamed by their country's knee-jerk reaction to Polish plumbers, according to tourism officials.
A visibly shy Adamski appeared less assured among a panel of Polish and French officials than as the plumber in the Internet advertisement.
"I was at first very surprised by all of this," Adamski said through a translator. "My head is spinning."
The publicity campaign was "a humoristic wink to get people to visit Poland, but also a political wink at the Polish plumber ... who stands for the xenophobic feeling" that became evident during France's referendum campaign, said Pierre Lequiller, head of the French parliament's delegation to the European Union.
Lequiller denounced the image of the Polish plumber as "very unwelcome."
For weeks, fears of the Polish plumber fed the referendum campaign in France ahead of the vote on whether to accept the EU constitution. Voters expressed fears that rich western Europe would be overrun with immigrants from the 10 nations that joined the EU in 2004 - mostly former Soviet satellites in Eastern Europe, such as Poland.
Even Poland's president, Aleksander Kwasniewski, was forced to pointedly dispute fears over the plumber at a May news conference after a summit with French President Jacques Chirac and German Chancellor Gerhard Schroeder.
The response to the publicity campaign "went beyond all our hopes," said Andrzej Kozlowski, president of the Polish Tourism Organization. "It has echoed around the world."
"It's extraordinary, this welcome for a plumber!" said Lequiller, adding that "humor will triumph over stupidities."
By Elaine Ganley
Associated Press
Published July 5, 2005 |